Ikon Pass
Ikon Pass offers access to a network of premier ski destinations, allowing skiers and riders to explore top resorts with one pass. As a Mobile & Email Designer, I maintained the Ikon Pass app, marketing emails, and an annual direct mail campaign.
Email Design
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Email Design *
Marketing Email Layouts
As part of the loyalty team, I created emails focused on pass usage, encouraging pass holders to visit and maximize their benefits. I collaborated across teams within Alterra Mountain Company to secure third-party and destination approvals.
Marketing Email Layouts
Buy Now, Ride Now
The Buy Now, Ride Now campaign promotes spring skiing by driving resort visitation. I integrated an Ikon Pass banner across three brands to highlight the spring skiing experience
Marketing Email Layouts | Branding
Friends and Family Benefit
The Friends & Family campaign encourages pass holders to share their benefits, giving their crew access to discounted lift tickets and inspiring non-pass holders to buy. I designed creative to highlight how easy it is for pass holders to share their benefits.
Marketing Email Layouts
GIF’s Creative for Pass Sales
While I primarily work on the loyalty team, I support the acquisition team during pass sales by assisting with creative. My main focus is designing GIFs for emails to enhance engagement and drive conversions.
Web Design
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Web Design *
Revamped Homepage: Redesigned Campaigns Hero and Updated UI
Karl's consistently conducted weekly promotional campaigns, and I contributed by creating layout mock-ups in Figma for both desktop and mobile platforms. Additionally, I actively participated in implementing these designs on the website.
Web Design
shopkarls.com Footer
After receiving the wireframe and content outline, I undertook the task of redesigning the sitewide footer for shopkarls.com. My primary objectives were to reorganize the layout, fine-tune the spacing, introduce a dedicated section for Karl's Club, and ensure that the redesigned icons harmonize with the updated layout. I utilized Figma to build the wireframe and conducted multiple reviews to refine the design specifically for the web implementation.
Direct Mail
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Direct Mail *
Direct Mail
Karl's consistently conducted weekly promotional campaigns, and I contributed by creating layout mock-ups in Figma for both desktop and mobile platforms. Additionally, I actively participated in implementing these designs on the website.
Branding
Mondo Mania
I collaborated with another member of the design team to develop the Mondo Mania logo. I contributed by creating different type lockups and refining the fish icon. Building upon this brand, I also extended the design to include email templates and homepage designs.
App Message
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App Message *
App Message
Karl's consistently conducted weekly promotional campaigns, and I contributed by creating layout mock-ups in Figma for both desktop and mobile platforms. Additionally, I actively participated in implementing these designs on the website.
Marketing Ads
Father’s Day Rad Dad Box Ads
In honor of Father's Day, I crafted captivating paid advertisements specifically tailored for Karls and Mystery Tackle Box channels. These ads are strategically designed to engage and resonate with our target audience, effectively promoting the celebration of the Rad Dad box and driving meaningful engagement with our brands.