Karl’s Fishing & Outdoors
Karl's Bait & Tackle enables passionate anglers like Karl Von Dibble to discover amazing new fishing products and save money on the sport they love most. I worked on this brand as a Visual Designer updating the website’s homepage, footer, and marketing emails.
Additional Marketing Assets
Branding
Web Design
Marketing Email Layouts
Email Design
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Email Design *
Marketing Email Layouts
Handling email campaigns became a frequent responsibility assigned to me. Collaborating with both the art and marketing teams, I received clear guidance regarding the desired direction, including specific scope details and a rough outline of text and call-to-action (CTA) elements to be included. Utilizing my creative skills, I generated the email designs in Figma. Once I received approval, I exported the final designs, making them ready for implementation in email format.
Marketing Email Layouts
Tight Rope - Bite Getter Bait
Tight Rope Baits recently introduced a new bait to complement their existing product line. To promote it effectively, I leveraged the existing packaging design and expanded upon it to create a visually appealing email layout using Figma.
Marketing Email Layouts | Branding
Jekyll & Artist Jen Kravassi
Jen Kravassi, a talented artist known for her work from Jekyll Baits, collaborated on a special series of Googan Squad Contender Baits. In this endeavour, I played a key role as the lead designer, responsible for envisioning and crafting the design package to promote these unique baits both in physical stores and online.
Highlighted Hero
Hero Layout’s for Additional Assets
Marketing Email Layouts
Email Layouts for 8 different Mondo Mania sends
Here are the three highest-performing emails from the Mondo Mania spring sale.
Web Design
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Web Design *
Revamped Homepage: Redesigned Campaigns Hero and Updated UI
Karl's consistently conducted weekly promotional campaigns, and I contributed by creating layout mock-ups in Figma for both desktop and mobile platforms. Additionally, I actively participated in implementing these designs on the website.
Web Design
shopkarls.com Footer
After receiving the wireframe and content outline, I undertook the task of redesigning the sitewide footer for shopkarls.com. My primary objectives were to reorganize the layout, fine-tune the spacing, introduce a dedicated section for Karl's Club, and ensure that the redesigned icons harmonize with the updated layout. I utilized Figma to build the wireframe and conducted multiple reviews to refine the design specifically for the web implementation.
Web Design
New May Arrivals
As the designer, I played a crucial role in the project, responsible for creating mockups in Figma for desktop, tablet, and web. Once these mockups were approved, I collaborated closely with team members to bring the website layout to life, ensuring a seamless implementation of the design.
Web Design
Mondo Mania
I modified the brand package we designed to accommodate the extensive Mondo Mania sale on Karls' homepage, ensuring compatibility across mobile, desktop, and tablet devices.
Brand Design
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Brand Design *
Branding
Karl's consistently conducted weekly promotional campaigns, and I contributed by creating layout mock-ups in Figma for both desktop and mobile platforms. Additionally, I actively participated in implementing these designs on the website.
Branding
Mondo Mania
I collaborated with another member of the design team to develop the Mondo Mania logo. I contributed by creating different type lockups and refining the fish icon. Building upon this brand, I also extended the design to include email templates and homepage designs.
WAIT! THERE'S MORE!
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WAIT! THERE'S MORE! *
Additional Assets
Karl's consistently conducted weekly promotional campaigns, and I contributed by creating layout mock-ups in Figma for both desktop and mobile platforms. Additionally, I actively participated in implementing these designs on the website.
Marketing Ads
Father’s Day Rad Dad Box Ads
In honor of Father's Day, I crafted captivating paid advertisements specifically tailored for Karls and Mystery Tackle Box channels. These ads are strategically designed to engage and resonate with our target audience, effectively promoting the celebration of the Rad Dad box and driving meaningful engagement with our brands.
Marketing Ads
Mall of America In-store Display
Karl's Fishing and Outdoor's, with two in-store locations, entrusted me to design eye-catching displays for major campaigns. I created three display sizes, including two print versions and one digital, strategically placed throughout the store to effectively promote sales and capture customer attention.