Mystery Tackle Box
From a single garage in 2012 to shipping over 3 million boxes, Mystery Tackle Box has emerged as the leader in fishing subscription boxes, product discovery, and sparking HappyDances. Their subscription plans introduce anglers of all levels to new fishing lures and tackle, providing expert guidance on how to make the most of them.
Web Design
Web Design
*
Web Design *
Revamped Homepage: Redesigned Campaigns Hero and Updated UI
Karl's consistently conducted weekly promotional campaigns, and I contributed by creating layout mock-ups in Figma for both desktop and mobile platforms. Additionally, I actively participated in implementing these designs on the website.
mysterytacklebox.com Footer
After receiving the wireframe and content outline, I undertook the task of redesigning the sitewide footer for shopkarls.com. My primary objectives were to reorganize the layout, fine-tune the spacing, introduce a dedicated section for Karl's Club, and ensure that the redesigned icons harmonize with the updated layout. I utilized Figma to build the wireframe and conducted multiple reviews to refine the design specifically for the web implementation.
Memorial Day Weekend
Used the similar process to the footer design above and implemented this header for Memorial Day Weekend Sales.
Homepage UI Updates
Given the opportunity, I took on the task of revitalizing the Mystery Tackle Box homepage. Using the existing content as a wireframe, I strategically incorporated additional sections to showcase the diverse box variations and their unique configurations.
Print on Print on Print on Print on Print on Print on Print on Print on
Print on Print on Print on Print on Print on Print on Print on Print on
Print Materials
Print assets found within the Mystery Tackle Box plans.
Rad Dad Print Materials
The Rad Dad Themed box is carefully curated with all the essential items for an angler's memorable family day. As part of my contribution, I focused on creating two printed booklets that accompany the box. The first booklet, called "Dibble," showcases each product, along with valuable tips and tricks for maximizing the effectiveness of the baits and lures. The second booklet, titled "Hook, Line, Stinker," adds an extra element of enjoyment with interactive fishing-themed games, promoting family bonding and fun.
